617 THC is a Boston-based cannabis cultivator and dispensary. The "617" refers to the greater Boston area code and so the brand needed to reflect the essence of this city, both in a modern sense, and also reflective of its rich role in American history. I took inspiration from the public transit system, commonly known as the "T", which is easily recognizable by its circular marker. The founders are partial to a mid-century modern style so I brought that in with the choice of fonts and a vibrant color palette.
